Crack HeadPhones, Where Style Meets Sound
Crack Headphones are a bold fusion of retro-modern design and everyday sophistication. I first sketched the concept in 2015,
which evolved into 3D wireframes and a prototype.
Key features include Link Up buttons for shared listening, a triangular ear cup design
for comfort and style, and an LED battery gauge that spells "CRACK.
Case studies don’t have to be a chore. This one’s designed to highlight the work done, respect your time, and discuss what made Crack Headphones come to life.
Content
Quick Overview
01
Research and Insights
02
Design Process
03
Collaboration
04
Next Steps
05
Quick Overview
Product Overview
CRACK Headphones is designed to offer a high-end, luxurious listening experience. The goal was to create headphones that are not just functional but also fashionable,
catering to users who value both style and performance.
Using user-centered research, we identified key needs and crafted a product that addresses real pain points while standing out in the market.
My Role
I came up with the idea for Pencil Hoops and led the design from start to finish. I designed the website,
I led the product design process, from research to ideation, sketching, and final 3D modeling.
I collaborated with 3D artists, graphic designers, and developers to ensure that the
design aligned with both user needs and the brand's aesthetic.
I also worked on creating the CRACK branding, including the logo and marketing materials.
Research and Insights
Our design process was anchored in extensive user research, employing both primary and secondary research methodologies and incorporating qualitative and quantitative data to capture a wide range of consumer insights.
The Problem
At the time, most headphones in the market focused heavily on sound quality but neglected usability, design flexibility, and user-friendly features. Users often struggled with issues like difficult earpad replacements, unclear battery levels, and the inability to easily share music with others.
Methods
- User Interviews and Surveys: Direct engagements provided us with valuable feedback on common pain points and preferences.
- Market Analysis: Secondary research helped us understand competitive offerings and identify opportunities for innovation.
Understanding People
- We conducted interviews, surveys, and competitive analysis to identify key user pain points:
- Music Sharing: Users wanted an easier way to share what they’re listening to.
- Battery Monitoring: Frustration with headphones dying unexpectedly.
- Earpad Replacement: Difficulty replacing worn-out pads.
- Quick Controls: The need for simple, accessible music controls.
- 1 Music Sharing I need to be able to share a song I’m listening to with someone else easily.
- 2 Easy Pause I need an easy way to pause and play music while using my headphones.
- 3 EarPad Replacement It’s too much work replacing the ear pads of my headphone when they need to be replaced
- 4 Battery Level My headphone sometimes die at odd times or when i’m enjoying a song.
Competitive Analysis
- Who are our key competitors?
- What is the best headphone on the market, and what are its qualities?
- We conducted interviews, surveys, and competitive analysis to identify key user pain points:
| Competitors | Top Products | Product Strength | Product Weaknesses |
|---|---|---|---|
| Bose | Bose QuietComfort 45/QC45 |
|
|
| Sony | Sony WH-1000XM4 |
|
|
| Apple | Apple AirPods Max |
|
|
Design Process
Sketching The Concept
began by sketching ideas based on user feedback. The goal was to balance aesthetics with functionalitycreating something stylish yet highly practical. Early sketches explored shapes, button placements, and material textures.
WireFrames
Feature Selection
- Based on user research, we prioritized features that enhance usability:
- Music Sharing (Link-Up): Seamless sharing with friends.
- Smart Pause: Auto-pause when headphones are removed.
- Ergonomic Comfort: Triangular cups for a unique, comfortable fit.
Aesthetic and Functional Refinement
- Triangular Cups: Designed for style and customizable fit.
- Telescopic Arms: Effortlessly adjustable for a secure, comfortable hold.
- Stainless Steel Frame: Combines strength, flexibility, and durability with a premium tactile finish.
- Rotating Cups: Independent rotation for balanced pressure and fit.
Branding and Logo Design
The name "CRACK" came from a spontaneous moment of inspiration, symbolizing boldness and breaking design norms. The logo features an embossed, cracked effect, with a clean, mobile-friendly version for digital platforms.
Collabration
- This project was a collaborative effort. I guided a talented team, including:
- UX Researchers: Synthesizing user insights.
- 3D Modelers: Ria Kunti and Kasali Abimbola, who brought the designs to life.
- Graphic Design: Led by Ayo "Crixx," who shaped the visual identity.
- My role was to integrate research findings with creative design principles, ensuring the final product reflects user-centric innovation.
Next Steps
Current Status and Next Steps
- Having completed the design phase, CRACK Headphones are ready for the next stages:
-
- Prototyping: Developing functional prototypes to test design practicality and user interaction.
- User Testing: Rigorous testing to refine features, enhance performance, and ensure the product meets our high standards.
- These steps will help us validate design decisions and prepare the headphones for potential mass production.
Personal Story
Naming the headphones "CRACK" was a fun moment. After struggling to find the right name, inspiration struck when I noticed a crack on the wall. It felt bold, edgy, and perfect. That spontaneous idea shaped the entire brand identity, from the logo to the design language.